PRIVACY POLICY

Last Updated: October 5, 2026

The MedSpa at Beverly Hills respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a form, request information, communicate with us, interact with our advertisements, or otherwise use our online services.

By using this website, you acknowledge the practices described in this Privacy Policy.

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1. Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use our website, and information received from advertising, analytics, or other service providers.

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Information You Provide to Us

Depending on how you interact with us, we may collect:

• First and last name;

• Email address;

• Telephone or mobile phone number;

• Information submitted through website forms;

• Messages, questions, comments, or requests;

• Appointment or consultation-related information;

• Communications between you and The MedSpa;

• Information about services or treatments in which you express an interest;

• Transaction, membership, or promotional information, where applicable; and

• Other information that you voluntarily provide.

Because we provide aesthetic and wellness-related services, information that you choose to submit may sometimes reveal information about your health, appearance, treatments, conditions, or other sensitive matters.

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Please do not submit highly sensitive medical, financial, government identification, or other confidential information through a general website contact form unless specifically requested through an appropriate secure channel.

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Information Collected Automatically

When you visit or interact with our website, we and our technology providers may automatically collect information such as:

• Internet Protocol (IP) address;

• Browser type;

• Device type;

• Operating system;

• General geographic location derived from an IP address;

• Pages viewed;

• Links or buttons clicked;

• Date and time of visits;

• Referring and exit pages;

• Website interactions;

• Cookie identifiers;

• Advertising identifiers;

• Device identifiers; and

• Information about how you arrived at and used our website.

We may use cookies, pixels, tags, software development kits, server-side technologies, and similar technologies to collect this information.

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2. How We Use Information

We may use information we collect to:

• Respond to inquiries and requests;

• Provide information about treatments, services, promotions, and offers;

• Schedule or facilitate appointments and consultations;

• Communicate with existing and prospective clients;

• Send appointment-related or administrative communications;

• Send text messages where appropriate consent has been provided;

• Operate loyalty, membership, promotional, or similar programs;

• Process or facilitate transactions;

• Operate and maintain our website;

• Understand how visitors interact with our website;

• Measure the effectiveness of advertisements and marketing campaigns;

• Create or measure advertising audiences;

• Improve our website, marketing, services, and customer experience;

• Prevent fraud, abuse, and security incidents;

• Maintain appropriate business records;

• Comply with applicable laws and regulations; and

• Protect the rights, property, and safety of The MedSpa, our clients, visitors, employees, and others.

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3. Health-Related and Sensitive Information

The MedSpa at Beverly Hills is not a covered entity under the Health Insurance Portability and Accountability Act (“HIPAA”), and this Privacy Policy is not a HIPAA Notice of Privacy Practices.

However, we recognize that information relating to a person's health, treatments, medical history, appearance, or services requested may be sensitive and may be protected by other applicable privacy or consumer protection laws.

We do not intend to use information that you provide about a medical condition, treatment history, medication, or other sensitive health matter for behavioral advertising.

We also do not intend to transmit the contents of private messages, consultation notes, medical records, or information entered into free-text contact form fields to advertising platforms for targeted advertising.

Our advertising and analytics technologies are intended to collect general website activity, such as page visits, advertising interactions, and conversion events.

Visitors should nevertheless avoid including unnecessary sensitive medical information in general website forms.

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4. Cookies and Similar Technologies

Our website is built and hosted using Wix.

Wix and third-party services integrated into our website may use cookies and similar technologies to operate the website, maintain security, remember preferences, understand website performance, measure advertising activity, and provide other functionality.

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These technologies may include:

• Essential Cookies

• Essential cookies are necessary for the website to operate properly and provide requested functionality.

• Functional Cookies

• Functional cookies may remember preferences and support enhanced website features.

• Analytics Cookies

• Analytics technologies may help us understand website traffic, visitor interactions, performance, and usage trends.

• Advertising and Marketing Cookies

• Advertising technologies may be used to:

• Measure advertisement performance;

• Determine whether a user arrived through an advertisement;

• Measure conversions;

• Prevent repeatedly displaying irrelevant advertisements;

• Create advertising audiences;

• Deliver advertisements that may be more relevant to users; and

• Understand interactions across websites, applications, or advertising platforms.

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Where required or made available through our website, visitors may use our cookie preference tool to accept or reject certain non-essential technologies.

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5. Advertising and Analytics Technologies

We may use third-party advertising and analytics technologies, including services provided by companies such as:

• Meta Platforms, Inc., including Meta Pixel and Meta Conversions API;

• Google, including Google Analytics and Google Ads;

• Wix;

• Social media platforms; and

• Other advertising, analytics, or measurement providers.

• These services may change over time.

• Meta Pixel and Meta Conversions API

• We may use the Meta Pixel, Meta Conversions API, or related Meta Business Tools to measure activity associated with advertisements shown on platforms such as Facebook and Instagram.

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When enabled and permitted by your applicable privacy choices, these technologies may collect or receive information including:

• IP address;

• Browser and device information;

• Cookie or advertising identifiers;

• Pages viewed;

• Website interactions;

• Referring information;

• Advertisement interactions; and

• Conversion events, such as a completed contact form or other action taken on our website.

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Meta may use information it receives in accordance with its own privacy policies and applicable agreements.

We do not intend to send the contents of contact form messages, medical records, treatment notes, or other sensitive health information to Meta for advertising purposes.

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Google Analytics and Google Ads

We may use Google Analytics, Google Ads, or similar Google services to understand website usage, measure advertising effectiveness, and improve our marketing.

Depending on the services enabled and your privacy preferences, Google may receive information such as device information, website activity, cookie identifiers, general location, advertisement interactions, and conversion events.

Google processes information according to its own privacy practices.

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6. Advertising Audiences and Behavioral Advertising

We may use information about general website activity to measure advertisements or create advertising audiences.

For example, advertising platforms may help us understand whether an advertisement resulted in a website visit or inquiry.

Certain advertising technologies may also use information collected across different businesses, websites, or online services to provide interest-based or cross-context behavioral advertising.

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Under certain privacy laws, including the California Consumer Privacy Act where applicable, these activities may be considered “sharing” of personal information even when no money is exchanged for the information.

We do not sell personal information in exchange for monetary compensation.

Where applicable law provides a right to opt out of the sale or sharing of personal information for cross-context behavioral advertising, we will provide an appropriate method to exercise that right.

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7. How We Disclose Information

We may disclose information to companies that help us operate our website, business, advertising, and services.

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These may include:

• Website and Technology Providers

• Providers that assist with website hosting, functionality, storage, security, information technology, or technical support.

• Analytics Providers

• Companies that help us understand website traffic, performance, and visitor interactions.

• Advertising and Marketing Partners

• Advertising platforms and marketing providers may receive certain website activity or identifier information in order to provide advertising, measurement, audience creation, or campaign optimization services.

• These may include Meta, Google, and similar providers.

• Appointment and Business Service Providers

• We may use third parties for appointment scheduling, customer relationship management, communications, payment processing, gift cards, financing, or other operational services.

• Professional Advisors

• We may disclose information to attorneys, accountants, consultants, insurers, and other professional advisors where reasonably necessary.

• Legal and Safety Purposes

• We may disclose information where reasonably necessary to:

• Comply with applicable law, regulation, subpoena, court order, or legal process;

• Respond to lawful governmental requests;

• Investigate fraud, abuse, or security incidents;

• Enforce our policies or agreements; or

• Protect the rights, property, safety, or security of The MedSpa or others.

• Business Transactions

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Information may also be disclosed as part of a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, subject to applicable legal requirements.

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8. Sale or Sharing of Personal Information

We do not sell personal information in exchange for money.

However, the use of certain advertising and analytics technologies may involve disclosures of identifiers, device information, internet activity, or similar information to advertising partners.

Under certain privacy laws, these disclosures may be considered a “sale” or “sharing” even though we do not receive money directly in exchange for the information.

Where applicable law provides the right to opt out of such activities, we will provide appropriate mechanisms for exercising that choice.

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9. Your Cookie and Advertising Choices

Depending on the technologies enabled on our website, you may be able to manage non-essential cookies through our cookie preference tool.

You may also control or remove cookies through your browser settings.

Rejecting or disabling certain cookies may affect some website features.

You may also manage advertising preferences directly through advertising platforms such as Meta and Google.

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10. Global Privacy Control and Do Not Track

Some browsers and browser extensions allow users to send privacy preference signals.

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Global Privacy Control

Where required by applicable law, we recognize valid browser-based opt-out preference signals, such as Global Privacy Control (“GPC”), as requests to opt out of applicable sales or sharing of personal information.

The effectiveness of these signals may depend on your browser, device, and website configuration.

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Do Not Track

Some web browsers transmit a traditional “Do Not Track” (“DNT”) signal.

Because there is currently no universally accepted industry standard governing DNT signals, our website does not necessarily respond to traditional DNT signals.

This does not affect our obligation to honor legally recognized opt-out preference signals where required by applicable law.

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11. Text Messages and Mobile Information

If you provide your mobile phone number and consent to receive text messages from The MedSpa at Beverly Hills, we may send communications relating to appointments, consultations, services, offers, promotions, or other communications consistent with the consent you provided.

Message frequency may vary. Message and data rates may apply.

You may opt out of text messages at any time by replying STOP or UNSUBSCRIBE.

For assistance, you may reply HELP or contact us using the information provided below.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

We do not sell mobile phone numbers to third parties for their own marketing purposes.

We do not disclose mobile phone information to third parties or affiliates for their own independent marketing or promotional purposes.

Information may be provided to service providers that help us transmit communications solely as necessary to provide those services.

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12. Third-Party Websites and Services

Our website may contain links or integrations relating to third-party services, including:

• Appointment scheduling;

• Gift cards;

• Product purchases;

• Skin care products;

• Financing;

• Maps and directions;

• Social media platforms; and

• Other external resources.

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When you leave our website or interact directly with a third-party service, that third party's privacy policy and terms apply.

The MedSpa is not responsible for the privacy, security, content, or data practices of websites and services that we do not control.

We encourage you to review the applicable privacy policies before providing personal information to third parties.

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13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by law.

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Retention periods may depend on factors such as:

• The nature of the information;

• The reason it was collected;

• Our relationship with you;

• Legal or regulatory obligations;

• Accounting and business record requirements;

• Security and fraud-prevention needs; and

• The establishment, exercise, or defense of legal claims.

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When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

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14. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no website, transmission method, database, or electronic information system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee the absolute security of information transmitted through or stored using our website.

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15. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information.

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These may include the right to:

• Request access to personal information;

• Request information about how personal information is used;

• Request correction of inaccurate information;

• Request deletion of certain information;

• Withdraw certain consents;

• Opt out of marketing communications;

• Opt out of certain advertising-related uses;

• Opt out of certain sales or sharing of personal information where applicable; and

• Exercise privacy rights without unlawful discrimination.

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These rights may be subject to exceptions or limitations under applicable law.

We may need to verify your identity before completing certain requests.

Requests may be submitted using the contact information below.

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16. California Privacy Rights

California residents may have additional rights under California privacy laws.

The California Consumer Privacy Act (“CCPA”), as amended, applies only to businesses that meet certain statutory requirements.

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If the CCPA applies to The MedSpa with respect to your information, applicable rights may include:

• The right to know what personal information we collect;

• The right to access personal information;

• The right to know the sources and purposes of collection;

• The right to know categories of third parties to whom information is disclosed;

• The right to request deletion of certain personal information;

• The right to request correction of inaccurate personal information;

• The right to opt out of the sale or sharing of personal information;

• The right to limit certain uses or disclosures of sensitive personal information where applicable; and

• The right not to receive discriminatory treatment for exercising privacy rights.

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Where the CCPA applies and we use personal information for cross-context behavioral advertising, California residents may exercise applicable opt-out rights through the privacy mechanisms provided on our website or by contacting us.

We may verify requests as permitted by applicable law.

Authorized agents may also submit requests where permitted by law and subject to appropriate verification.

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17. Children’s Privacy

Our website is intended for a general adult audience and is not directed to children under the age of 13.

We do not knowingly collect personal information online from children under 13 without appropriate authorization.

If we learn that personal information from a child under 13 has been collected through our website in circumstances requiring parental consent, we will take reasonable steps to delete it.

Parents or guardians who believe a child has provided information to us may contact us.

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18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technologies, advertising tools, or legal requirements.

When material changes are made, we will update the “Last Updated” date at the top of this page and provide additional notice when required by applicable law.

We encourage visitors to review this Privacy Policy periodically.

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19. Contact Us

If you have questions regarding this Privacy Policy, our privacy practices, or personal information associated with you, or if you would like to submit a privacy request, please contact:

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The MedSpa at Beverly Hills
6200 Wilshire Blvd, Suite 1110
Los Angeles, CA 90048
United States

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Phone: +1 424-355-0116

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We may request additional information where reasonably necessary to understand your request or verify your identity.